BOW E-Commerce Agentur GmbH

 
bow-agentur.de


BOW E-Commerce Agentur GmbH

Joined: December 2025
Directors: Kevin Tharan, Philipp Hatlapa

BOW E-Commerce Agentur GmbH is a full-service digital agency dedicated to delivering comprehensive web development, automation, and AI optimization solutions. Based in Germany, the company specializes in crafting tailored digital strategies that cover the entire spectrum of online business needs, from initial website setup to advanced technical implementations, helping businesses enhance their digital presence effectively.

With a team of experienced professionals, BOW E-Commerce Agentur GmbH combines technical expertise with innovative approaches to deliver results across SEO, SEA, custom SaaS solutions, web scraping, server monitoring, and comprehensive data analysis. Their commitment to delivering customized solutions has established them as a trusted partner for businesses aiming to achieve sustainable growth in the digital landscape.

 

The Team at BOW E-Commerce Agentur

At BOW E-Commerce Agentur, I have the privilege of collaborating with Philipp Hatlapa to deliver outstanding digital solutions. Together, we combine advanced technical strategies with innovative automation and AI expertise to help businesses thrive in the online world. This partnership allows us to create comprehensive, results-oriented solutions tailored to each client’s unique needs across the full spectrum of digital services.

Kevin Tharan is a founder, developer, and SEO expert based in Spremberg, Germany. While completing his Master’s degree in Industrial Engineering, he founded the Local SEO Agentur GmbH to create tools and processes that automate website optimization. In December 2025, he joined BOW E-Commerce Agentur GmbH, where he combines advanced technical strategies with innovative automation and AI expertise to deliver comprehensive digital solutions.

Philipp Hatlapa is a self-taught developer and E-Commerce expert from Munich, Germany. He founded BOW E-Commerce Agentur GmbH in 2017, building it into a leading full-service digital agency. With over 15 years of experience, he specializes in E-Commerce strategy, web development, and digital transformation. As a speaker at Digital Bash and trainer at AFS-Akademie and Akademie Marketing, he shares his expertise with businesses across the D-A-CH region, working with renowned clients like BayWa, Öttinger, Buderus, Bosch Thermotechnik, and SMEG.

Kevin Tharan
Philipp Hatlapa
Kevin
Tharan
Developer | AI Expert
Philipp
Hatlapa
Developer | E-Commerce Expert
 

Full-Service Web Development – Your Complete Digital Solution

When it comes to growing your business online, a comprehensive digital strategy is key. As a full-service agency, we cover every aspect of your digital presence—from custom web development and e-commerce solutions to SEO optimization and targeted SEA campaigns. With proven techniques—like building responsive websites, implementing automation workflows, developing SaaS solutions, and creating AI-powered tools—we make it easier for your business to scale efficiently and reach your target audience effectively. Whether you need a complete website overhaul, ongoing technical support, or data-driven marketing strategies, our expertise spans the entire digital ecosystem. The result? A powerful online presence that drives growth, increases conversions, and delivers measurable ROI.

 

FAQ – Your Questions About Full-Service Web Development

In this FAQ, we answer common questions about full-service web development, from building custom websites and e-commerce platforms to implementing SEO and SEA strategies. Whether you’re launching a new digital project or looking to optimize your existing online presence, you’ll find practical insights and solutions here.

Web Development

  • What Does Full-Service Web Development Include?

Full-service web development encompasses every aspect of your digital presence. At BOW E-Commerce Agentur, we provide end-to-end solutions including custom website development, e-commerce platforms (Shopware, Magento, Shopify), web applications, SaaS solutions, automation tools, AI optimization, server monitoring, and ongoing maintenance. We handle everything from initial concept and design to development, deployment, and continuous optimization—ensuring your digital infrastructure works seamlessly together.


SEO & SEA

  • How Do SEO and SEA Work Together in a Digital Strategy?

SEO (Search Engine Optimization) and SEA (Search Engine Advertising) complement each other perfectly:

  • SEO builds long-term organic visibility through content optimization, technical improvements, and link building.
  • SEA delivers immediate results through targeted paid advertising campaigns on Google Ads and other platforms.
  • Combined data insights from both channels improve overall marketing performance.
  • SEO provides sustainable traffic growth while SEA captures high-intent customers instantly.
  • Together, they maximize your visibility across all search result positions.

We provide comprehensive analytics and reporting to track performance across both channels and continuously optimize your digital marketing ROI.


E-Commerce

  • What Platform Should I Choose for My Online Shop?

The right e-commerce platform depends on your specific business needs, budget, and growth plans. We specialize in multiple platforms and help you choose the best fit:

  • Shopware: Ideal for German and European markets, highly customizable, excellent for B2B and D2C businesses.
  • Shopify: Perfect for quick launches, easy to use, great for smaller to medium-sized businesses.
  • Magento: Enterprise-level solution for large catalogs and complex requirements.
  • Custom Solutions: Tailored platforms built specifically for unique business models and workflows.

We analyze your business model, target audience, product range, and technical requirements to recommend the optimal platform and ensure seamless integration with your existing systems.


Automation & AI

  • How Can Automation and AI Improve My Business Operations?

Automation and AI technologies streamline operations, reduce costs, and improve customer experiences. We implement solutions across various business functions:

  • Process Automation: Eliminate repetitive tasks like data entry, email responses, and order processing.
  • AI-Powered Analytics: Gain deeper insights from your data with web scraping, SEO analysis, and performance monitoring tools.
  • Customer Service: Deploy intelligent chatbots and automated support systems that work 24/7.
  • Marketing Automation: Personalize campaigns, automate email sequences, and optimize ad spend with AI-driven decisions.
  • Custom SaaS Tools: Build proprietary software solutions tailored to your specific workflows and requirements.

Our automation solutions free up your team’s time for strategic work while ensuring consistent, error-free execution of routine tasks—resulting in improved efficiency and scalability.


 

Your Success Is Our Mission

At the heart of our full-service approach is a commitment to your growth. Whether building a custom e-commerce platform, developing AI-powered automation tools, optimizing your digital presence through SEO and SEA, or creating scalable SaaS solutions, our strategies are tailored to meet your unique business goals. We don’t just build websites—we empower businesses to thrive in a competitive digital landscape. By combining technical expertise, innovative thinking, and a dedication to measurable results, we ensure that every aspect of your digital infrastructure contributes to a brighter, more profitable future. Let us be your partner in achieving sustained success and transforming your vision into reality.


Ready to elevate your business? Let’s build something exceptional together!